HawkTalk Interview: Agentic AI, Conversational Commerce, and the New Front Door to Digital Experiences

I recently had the chance to sit down with Jack Wagner on HawkTalk (Voice of Innovation) to discuss a major shift happening in AI right now: the move from copilots to truly agentic AI – and why live video + human-in-the-loop experiences are becoming the new front door for digital engagement.

A big theme from the conversation: most companies do not have a traffic problem – they have a conversion problem.

Brands spend heavily to bring people to their websites, but too often visitors land in static experiences, wait too long for answers, or leave before taking action. Agentic AI changes that by engaging people instantly, understanding intent, recommending the right next step, and either completing the journey or escalating to a real human through 1:1 live video when it matters most.

In the interview, we discuss:

  • What “agentic AI” really means in practical business terms
  • Why traditional websites struggle to convert
  • How AI + humans working together can drive better outcomes end-to-end
  • Why conversational, immersive experiences are becoming essential for modern customer journeys

If you’re building for customer engagement, commerce, or digital experience transformation, this conversation is worth a read.

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