{"id":14,"date":"2026-01-26T23:57:18","date_gmt":"2026-01-27T04:57:18","guid":{"rendered":"http:\/\/54.172.213.79\/?p=14"},"modified":"2026-01-27T00:25:58","modified_gmt":"2026-01-27T05:25:58","slug":"ces-2026-recap-agentic-ai-went-mainstream-and-conversion-is-the-new-battleground","status":"publish","type":"post","link":"https:\/\/bakstage.ai\/blog\/2026\/01\/26\/ces-2026-recap-agentic-ai-went-mainstream-and-conversion-is-the-new-battleground\/","title":{"rendered":"CES 2026 Recap: Agentic AI Went Mainstream and Conversion is the New Battleground"},"content":{"rendered":"\n<p>It\u2019s been more than couple of weeks since&nbsp;<strong>CES&nbsp;2026 in Las Vegas<\/strong>, and one message is still loud and clear: AI isn\u2019t just getting smarter &#8211; it\u2019s getting more agentic, more hybrid, and more real-world.<\/p>\n\n\n\n<p>I was on the show floor with our partners&nbsp;<strong>360 Direct Access<\/strong>&nbsp;at Eureka Park (Booth 61244), and I\u2019m proud to share a big win: 360 Direct Access (powered by Bakstage.AI) won the CTA Foundation\u2019s Eureka Park Accessibility Contest. \ud83c\udfc6<br><br>This partnership has grown a ton over the last year, and it\u2019s getting even more exciting &#8211; because accessibility isn\u2019t a \u201cnice-to-have\u201d\u2026 it\u2019s rapidly becoming a core CX advantage. Ready to lead in accessibility for 2026? Let\u2019s&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/bakstage.us18.list-manage.com\/track\/click?u=b517675f97b582b13e910641f&amp;id=97cddfe6df&amp;e=eb99b24dab\">talk<\/a>.<\/p>\n\n\n\n<p>I also attended the Brand Innovators Marketing Leadership Summit @&nbsp;CES, where I heard directly from CMOs and business leaders about where marketing and customer engagement is headed next. A few voices that stood out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Milo Speranzo, CMO, Lenovo<\/li>\n\n\n\n<li>Eric Schwartz, CMO, Clorox<\/li>\n\n\n\n<li>Allison Stransky, CMO and VP of Corporate Marketing, Samsung Electronics America<\/li>\n\n\n\n<li>Jim Squires, EVP, Marketing and Growth, Reddit<\/li>\n\n\n\n<li>Barbara Shippley, SVP, Brand Integration, AARP<\/li>\n\n\n\n<li>Brad Hiranaga, SVP, Global Experience Design, Marriott International<\/li>\n\n\n\n<li>Laura Morris, Head of North America Marketing and VP, HP<\/li>\n\n\n\n<li>Matthew Duncan, Head of AI, Microsoft<\/li>\n<\/ul>\n\n\n\n<p><strong>What I heard from leaders at&nbsp;CES<\/strong><br>A few themes kept repeating across keynotes and exec conversations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Agentic AI is the next wave<\/strong>. LLMs keep improving, but agents are what turn intelligence into outcomes.<\/li>\n\n\n\n<li>\u201c<strong>Hybrid AI<\/strong>\u201d is here &#8211; orchestrating models + agents across devices to create more personalized experiences.<\/li>\n\n\n\n<li><strong>AI is going physical<\/strong>. Robots, home assistants, autonomous devices &#8211; the interface is expanding beyond screens.<\/li>\n\n\n\n<li><strong>Trust is the new currency<\/strong>. With AI-generated content everywhere, audiences are more skeptical than ever. The brands that win will be the ones that build credibility through real, human-centered experiences.<\/li>\n<\/ul>\n\n\n\n<p><strong>What I saw on the floor (CES&nbsp;is wild \ud83d\ude04)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An absurd number of lawn mowers<\/li>\n\n\n\n<li>Too many massage chairs (truly\u2026 too many. I had the pleasure of trying a few&nbsp;<strong>\ud83d\ude04<\/strong>)<\/li>\n\n\n\n<li>LG\u2019s home robot vision (\u201cZero Labor Home\u201d) &#8211; a glimpse of AI doing everyday chores<\/li>\n\n\n\n<li>Robots that climb stairs, vacuum stairs, and basically bully gravity<\/li>\n\n\n\n<li>Startups everywhere &#8211; including a strong showing from AgeTech (AARP), where I think Voice AI + Live Video will be a massive unlock (something we may explore)<\/li>\n<\/ul>\n\n\n\n<p><strong>Why this is great news for Bakstage.AI<\/strong>&nbsp;(and for teams that care about revenue)<\/p>\n\n\n\n<p>Here\u2019s the punchline: AI is shifting from \u201ccontent\u201d to \u201caction.\u201d And the most valuable action in business is simple:<\/p>\n\n\n\n<p><strong>\ud83d\udc49\ud83c\udffc Turn traffic + leads into real conversations that close.<\/strong><\/p>\n\n\n\n<p>That\u2019s exactly what we built Bakstage.AI to do.<\/p>\n\n\n\n<p>Bakstage.AI is the Agentic Voice AI + Human Collaboration platform that helps brands:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>engage inbound visitors instantly (voice + chat)<\/li>\n\n\n\n<li>qualify intent with natural conversations<\/li>\n\n\n\n<li>book meetings automatically (scheduling)<\/li>\n\n\n\n<li>escalate to 1:1 live video at the perfect moment<\/li>\n\n\n\n<li>automate follow-ups that don\u2019t feel robotic<\/li>\n\n\n\n<li>personalize experiences based on real-time intent signals<\/li>\n\n\n\n<li>generate conversation intelligence (what\u2019s working, what\u2019s breaking, what\u2019s converting)<\/li>\n<\/ul>\n\n\n\n<p>In a world where customers are jaded, skeptical, and overwhelmed &#8211; the advantage isn\u2019t \u201cmore automation.\u201d<\/p>\n\n\n\n<p><strong>\ud83d\udc49\ud83c\udffc It\u2019s more trust + more human-quality moments, delivered at scale.<\/strong><\/p>\n\n\n\n<p><br><strong>Our forward-looking bet for 2026<\/strong><br>The next era of customer engagement will be won by companies that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>treat AI as a teammate, not a chatbot<\/li>\n\n\n\n<li>design journeys around human outcomes (trust, clarity, confidence)<\/li>\n\n\n\n<li>use agents to orchestrate workflows &#8211; and humans to deliver the moments that matter<\/li>\n\n\n\n<li>build conversion experiences, not just marketing funnels<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re building for growth this year, I\u2019d love to connect.<\/p>\n\n\n\n<p>Reply to this email with \u201cCONVERSION\u201d and I\u2019ll send you 3 concrete ideas you can apply to your website\/customer journey to turn more traffic into booked meetings and revenue (no fluff &#8211; straight execution).<\/p>\n\n\n\n<p>Feel free to schedule a time with me here and I can give you an update on&nbsp;CES&nbsp;and Bakstage.AI: \ud83d\udc49&nbsp;<a href=\"https:\/\/bakstage.us18.list-manage.com\/track\/click?u=b517675f97b582b13e910641f&amp;id=210c74e616&amp;e=eb99b24dab\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>https:\/\/calendly.com\/shashank-bakstage\/<\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s been more than couple of weeks since&nbsp;CES&nbsp;2026 in Las Vegas, and one message is still loud and clear: AI isn\u2019t just getting smarter &#8211; it\u2019s getting more agentic, more hybrid, and more real-world. I was on the show floor with our partners&nbsp;360 Direct Access&nbsp;at Eureka Park (Booth 61244), and I\u2019m proud to share a &#8230; <a title=\"CES 2026 Recap: Agentic AI Went Mainstream and Conversion is the New Battleground\" class=\"read-more\" href=\"https:\/\/bakstage.ai\/blog\/2026\/01\/26\/ces-2026-recap-agentic-ai-went-mainstream-and-conversion-is-the-new-battleground\/\" aria-label=\"Read more about CES 2026 Recap: Agentic AI Went Mainstream and Conversion is the New Battleground\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":15,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,14],"tags":[],"class_list":["post-14","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agentic-ai-real-world","category-opinions-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CES 2026 Recap: Agentic AI Went Mainstream and Conversion is the New Battleground - Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bakstage.ai\/blog\/2026\/01\/26\/ces-2026-recap-agentic-ai-went-mainstream-and-conversion-is-the-new-battleground\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CES 2026 Recap: Agentic AI Went Mainstream and Conversion is the New Battleground - Blogs\" \/>\n<meta property=\"og:description\" content=\"It\u2019s been more than couple of weeks since&nbsp;CES&nbsp;2026 in Las Vegas, and one message is still loud and clear: AI isn\u2019t just getting smarter &#8211; it\u2019s getting more agentic, more hybrid, and more real-world. I was on the show floor with our partners&nbsp;360 Direct Access&nbsp;at Eureka Park (Booth 61244), and I\u2019m proud to share a ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bakstage.ai\/blog\/2026\/01\/26\/ces-2026-recap-agentic-ai-went-mainstream-and-conversion-is-the-new-battleground\/\" \/>\n<meta property=\"og:site_name\" content=\"Blogs\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-27T04:57:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-27T05:25:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bakstage.ai\/blog\/wp-content\/uploads\/2026\/01\/image-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shashank Singh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bakstage_ai\" \/>\n<meta name=\"twitter:site\" content=\"@bakstage_ai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shashank Singh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bakstage.ai\/blog\/2026\/01\/26\/ces-2026-recap-agentic-ai-went-mainstream-and-conversion-is-the-new-battleground\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bakstage.ai\/blog\/2026\/01\/26\/ces-2026-recap-agentic-ai-went-mainstream-and-conversion-is-the-new-battleground\/\"},\"author\":{\"name\":\"Shashank Singh\",\"@id\":\"https:\/\/bakstage.ai\/blog\/#\/schema\/person\/afbfb617592cf1197eda5f5106748b7d\"},\"headline\":\"CES 2026 Recap: Agentic AI Went Mainstream and Conversion is the New Battleground\",\"datePublished\":\"2026-01-27T04:57:18+00:00\",\"dateModified\":\"2026-01-27T05:25:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bakstage.ai\/blog\/2026\/01\/26\/ces-2026-recap-agentic-ai-went-mainstream-and-conversion-is-the-new-battleground\/\"},\"wordCount\":678,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/bakstage.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/bakstage.ai\/blog\/2026\/01\/26\/ces-2026-recap-agentic-ai-went-mainstream-and-conversion-is-the-new-battleground\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bakstage.ai\/blog\/wp-content\/uploads\/2026\/01\/image.png\",\"articleSection\":[\"Agentic AI in the Real World\",\"Opinions &amp; Trends\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bakstage.ai\/blog\/2026\/01\/26\/ces-2026-recap-agentic-ai-went-mainstream-and-conversion-is-the-new-battleground\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bakstage.ai\/blog\/2026\/01\/26\/ces-2026-recap-agentic-ai-went-mainstream-and-conversion-is-the-new-battleground\/\",\"url\":\"https:\/\/bakstage.ai\/blog\/2026\/01\/26\/ces-2026-recap-agentic-ai-went-mainstream-and-conversion-is-the-new-battleground\/\",\"name\":\"CES 2026 Recap: Agentic AI Went Mainstream and Conversion is the New Battleground - 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