CES 2026 Recap: Agentic AI Went Mainstream and Conversion is the New Battleground

It’s been more than couple of weeks since CES 2026 in Las Vegas, and one message is still loud and clear: AI isn’t just getting smarter – it’s getting more agentic, more hybrid, and more real-world.

I was on the show floor with our partners 360 Direct Access at Eureka Park (Booth 61244), and I’m proud to share a big win: 360 Direct Access (powered by Bakstage.AI) won the CTA Foundation’s Eureka Park Accessibility Contest. 🏆

This partnership has grown a ton over the last year, and it’s getting even more exciting – because accessibility isn’t a “nice-to-have”… it’s rapidly becoming a core CX advantage. Ready to lead in accessibility for 2026? Let’s talk.

I also attended the Brand Innovators Marketing Leadership Summit @ CES, where I heard directly from CMOs and business leaders about where marketing and customer engagement is headed next. A few voices that stood out:

  • Milo Speranzo, CMO, Lenovo
  • Eric Schwartz, CMO, Clorox
  • Allison Stransky, CMO and VP of Corporate Marketing, Samsung Electronics America
  • Jim Squires, EVP, Marketing and Growth, Reddit
  • Barbara Shippley, SVP, Brand Integration, AARP
  • Brad Hiranaga, SVP, Global Experience Design, Marriott International
  • Laura Morris, Head of North America Marketing and VP, HP
  • Matthew Duncan, Head of AI, Microsoft

What I heard from leaders at CES
A few themes kept repeating across keynotes and exec conversations:

  • Agentic AI is the next wave. LLMs keep improving, but agents are what turn intelligence into outcomes.
  • Hybrid AI” is here – orchestrating models + agents across devices to create more personalized experiences.
  • AI is going physical. Robots, home assistants, autonomous devices – the interface is expanding beyond screens.
  • Trust is the new currency. With AI-generated content everywhere, audiences are more skeptical than ever. The brands that win will be the ones that build credibility through real, human-centered experiences.

What I saw on the floor (CES is wild 😄)

  • An absurd number of lawn mowers
  • Too many massage chairs (truly… too many. I had the pleasure of trying a few 😄)
  • LG’s home robot vision (“Zero Labor Home”) – a glimpse of AI doing everyday chores
  • Robots that climb stairs, vacuum stairs, and basically bully gravity
  • Startups everywhere – including a strong showing from AgeTech (AARP), where I think Voice AI + Live Video will be a massive unlock (something we may explore)

Why this is great news for Bakstage.AI (and for teams that care about revenue)

Here’s the punchline: AI is shifting from “content” to “action.” And the most valuable action in business is simple:

👉🏼 Turn traffic + leads into real conversations that close.

That’s exactly what we built Bakstage.AI to do.

Bakstage.AI is the Agentic Voice AI + Human Collaboration platform that helps brands:

  • engage inbound visitors instantly (voice + chat)
  • qualify intent with natural conversations
  • book meetings automatically (scheduling)
  • escalate to 1:1 live video at the perfect moment
  • automate follow-ups that don’t feel robotic
  • personalize experiences based on real-time intent signals
  • generate conversation intelligence (what’s working, what’s breaking, what’s converting)

In a world where customers are jaded, skeptical, and overwhelmed – the advantage isn’t “more automation.”

👉🏼 It’s more trust + more human-quality moments, delivered at scale.


Our forward-looking bet for 2026
The next era of customer engagement will be won by companies that:

  • treat AI as a teammate, not a chatbot
  • design journeys around human outcomes (trust, clarity, confidence)
  • use agents to orchestrate workflows – and humans to deliver the moments that matter
  • build conversion experiences, not just marketing funnels

If you’re building for growth this year, I’d love to connect.

Reply to this email with “CONVERSION” and I’ll send you 3 concrete ideas you can apply to your website/customer journey to turn more traffic into booked meetings and revenue (no fluff – straight execution).

Feel free to schedule a time with me here and I can give you an update on CES and Bakstage.AI: 👉 https://calendly.com/shashank-bakstage/



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